Registration

27 March - 3 April 2023

Pre-Events

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First

SESSION
Generational Perception in Driving Trends

Qurrat Abu Ayub - Chief of Staff Pinhome

This session will raise topics around consumer perceptions in seeing changing trends, trend analysis that brands do in responding to changes in consumer behavior to the efforts made by brands in creating trends that answer consumer needs

Second

SESSION
Leveraging the Digital Space in Branding and Marketing

Teo Hogy Wijaya - Growth Manager at Revou

Session 2 will discuss the importance of mastering digital branding strategy to make a brand top of mind in society. Also, there will be a mini course about social media content planning that helps participants to directly apply the things described in the course.

Saturday, 10 June 2023

Conference

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First

SESSION
Develop Brand Identity to Drive the Market

Priscillia Pangemanan - Co Founder and CMO Sasc Rizky Arief Dwi Prakoso - Founder and CEO HMNS Perfumery

Seeing the greater potential of the significant development of local brands, BREXPERIENCE’s first session carries the theme “Develop Brand Identity to Drive the Market”. In this session, you will learn how to attract customer’s attention through the art of branding and marketing.

Second

SESSION
Humanizing your Brand with the Right Message

Edward Tirtanata - CEO and Co Founder Kopi Kenangan Daniel Mananta - Damn I Love Indonesia & Padamu Negeri

In the second session of BREXPERIENCE, we value “Humanizing your Brand with the Right Message” which focuses on discussing the delivery of brand messages to consumers, in order to achieve zero gap within brand and consumer perception. In this session, we’ll learn on how to build brands that attach to customers, in order to push the emergence of emotional connection between brands and consumers.

Third

SESSION
Building Brand Sustainability in the Digital Era

Deray Syach - Marketing Manager at Erigo Store Raditya Beer - Head of Brand and Social Media Tokopedia Donny Pramono - CEO Sour Sally

By looking at the increase of the competitive business world, the third session of BREXPERIENCE carries the theme "Building Brand Sustainability in the Digital Era", which discusses the success of digital marketing practices in business. This session aims to make young entrepreneurs more aware of the importance of using advanced technology to build a sustainable brand.

Saturday, 17 June 2023

Branding Competition

Branding competition is the main event of BREXPLOR 2023, which is a competition for high school students from all over Indonesia who are interested in developing their skills in branding development and strategies based on real cases from companies in Indonesia.
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