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BREXPLOR 2022 is not just an event for students to compete in. In BREXPLOR 2022, participants will get the chance to attend three sessions of BREXOLOGY (training and workshops) which will help them broaden their branding knowledge. Furthermore, participants will gain many exciting insights about branding from the very basics. Besides that, participants can expand their networking through fun games in networking sessions in which they are facilitated to know each other.
Brexplor Branding Competition consists of 3 phases, which are paper submission, rocket pitching, and final presentation. In the first phase, participants will submit their ideas in a paper format, the top 15 proposals will then be chosen from each category (high school and university). Afterwards, the chosen teams will move on to the next phase, where they will be pitching their ideas for 5 minutes. Finally, the top 5 teams from each category will have a chance to do a final presentation in front of the judges for 30 minutes, 15 minutes for presentation and 15 minutes for question and answer.
Participants will have to solve a given problem by the case contributor. These problems will be in the form of real-life cases regarding the gap in branding felt by the company and its consumers.
BREXPLOR 2022’s case contributor is one of the leading companies in Indonesia and will be announced during the Case Contributing Technical Meeting session.
BREXPLOR 2022 will be held from 19 February – 26 March 2022
The language used is Indonesian.
This event will be open to all high school and active university students in Indonesia. Each team consists of a maximum of 3 (three) active university students (D1, D2, D3, and S1) and SMA/SMK (X, XI, XII). For the university category, active students from different batches, faculties, departments, and institutions are allowed. For the high school category, active students from different batches and majors are allowed, however must still remain from the same institution. Not to mention, high school and university students are not allowed to be on the same team.
Each team consists of not more than 3 participants. For the high school category, it is permitted to form a group of different batches and majors, as long as it is still from the same institution/school. Meanwhile for the University category, each group’s members could be from different batches, faculties, majors, and institutions. One thing to be concerned about is Senior High School and College students are not allowed to be in the same team.
BREXPLOR 2022 will be fully held online.