The First National Branding Competition by OWL Club that focuses on engaging customer experience.

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Our theme this year is “ALIGN : Bridging the Gap between Brand and Customer Perception”. This event will be conducted online via Zoom and other online media platforms on 21 January-26 March 2022. BREXPLOR is a forum for exploration in the world of branding and marketing by providing insight as well as bringing together relationships between people who have an interest in the field of branding and marketing!

The First National Immersive Branding Competition and Conference in Indonesia Total Prize Pool of Rp. 21,000,000 ++

BREXPLOR is a competition and conference event held by External Division OWL Club (Branding Students Association of Universitas Prasetiya Mulya). BREXPLOR established with a purpose to help High School and College students to hone a skill about Branding and marketing, expanding their network around branding and marketing enthusiasm. BREXPLOR is an abbreviation of words “Branding” and “Explore”, like its name BREXPLOR will present you all informations and knowledges about Branding that will be held by 3 major event consisting of Pre-event, Conference, and Branding Competition.

This Year Theme

ALIGN

Bridging the Gap between Brand and Customer Perception

BREXPLOR 2022 will be inviting participants to explore the world of branding in these (lampau) times, while learning new ways to innovate for future branding! With ALIGN, participants will hone creative and innovative thinking in dealing with the increasingly developing digital era, to create a harmony between the desired image of a business with the perception received by consumers.

BREXPLOR Important Dates

21

JANUARY
Pre Event, Mini Course, & Registration

28

JANUARY
Sharing Session

18

FEBRUARY
Close Registration

20, 26 - 27

FEBRUARY
Training (BREXOLOGY) & Networking

06

MARCH
Paper Submission

19 -20

MARCH
Conference (BREXPERIENCE)

26

MARCH
Competition (Main Event)